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Data storytelling: Why the story behind the data matters

Data storytelling: Why the story behind the data matters

by Dan Rogers | May 11, 2018 | Client Services, SmartLead Services | 0 comments

Any digital marketing professional can deliver a report chock full of impressive stats. But simply spouting numbers is not an effective way to show value, nor does it offer guidance to create and refine future strategies. I take issue with the “data dumping” approach...
It’s not who you know — it’s whether you’re willing to ask

It’s not who you know — it’s whether you’re willing to ask

by Travis Schmidt | Jul 12, 2016 | Client Services, SmartLead Services | 0 comments

The most difficult part of any relationship, whether it’s business or dating, is the “getting to know you” period. It helps if you know someone who knows someone. You could know all the “someones” in the world and have great relationship with them, but it won’t matter...
Building from the Basics

Building from the Basics

by Julien Duhautois | May 13, 2016 | Client Services, Lead Management, SmartLead Services | 0 comments

One of the major differences between the SmartLead Account Management team and others in our industry is that we’re more than just problem-solvers for our clients. We’re also strategic advisors. Every day, we look for ways to make our clients’ lives easier and...
The best part of my job? Working with my clients!

The best part of my job? Working with my clients!

by Julien Duhautois | May 8, 2016 | Client Services, SmartLead Services | 0 comments

Someone asked me the other day about my least and most favorite parts of my job. It sounds cliché, but I couldn’t think of a least favorite thing. My most favorite thing, though, is working with my client contacts. For example, I’ve worked with one of my clients for...
From France to the Midwest: How I became an Account Manager

From France to the Midwest: How I became an Account Manager

by Julien Duhautois | Mar 8, 2016 | Client Services, SmartLead Services | 0 comments

When I was a college student, I never expected to work in the United States. I was working on my degree in France, where I was born and raised. The baccalaureate program in France takes 3 years – students put in more hours, but finish 3 years instead of 4. I came to...
The year we got too comfortable with our website

The year we got too comfortable with our website

by Travis Schmidt | Mar 3, 2016 | SmartLead Services | 0 comments

Almost every time I order at a restaurant, I order the same thing I’ve ordered in the past. I don’t even look at the menu options – I know what I like and what I’m hungry for, and I order my old standby. But that’s not a good habit to get into. Once in a while, I make...

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  • Balancing Vigor and Vulnerability
  • Data storytelling: Why the story behind the data matters
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