Over the past 35 years, we’ve helped many businesses grow and manage their marketing and sales channels. And, just like your business, we’ve grown alongside our clients and adapted to changing needs in the industry.

Aside from developing new solutions and services, we’re also in the midst of an organizational culture shift that is helping us not only work together better, but also support our clients in a more agile way.

Our team structure used to be pretty typical. We were divided into separate teams, with everyone assuring they were working on and completing the tasks that for the week. While we got the job done, we felt we were missing something.

In mid-2014, we started to reinvent ourselves to run the company more like a startup. After 35 years in the industry, we aren’t a new business, but we want to bring back that entrepreneurial spirit to our employees and our partnerships. We know there’s always something new we can do to effect change and help our clients grow.

We started by breaking down the barriers between departments to get everyone on the same page, working toward the same goals. Everyone is taking on the challenge of learning new skills and technology, and moving away from our older processes that were no longer efficient. It’s really inspiring to see team members who’ve been with the company for 20-plus years embrace the new culture and share their insights and wisdom with green colleagues who come on board.

Today, we’re much more fluid and agile, not only with each other, but also with our clients. Our sales team has a strong rapport with the account managers, who work seamlessly with the IT department, who have a great relationship with the call center managers. If a client situation arises, we are flexible and able to work together quickly without departmental barriers that you’ll find in less nimble organizations.

Not only that, but we’ve found that happy employees lead to happy clients. It might sound a little corny, but we look forward to coming to work every day. Helping clients meet and exceed their goals gives us a great deal of satisfaction, especially because we have our whole team to back us up.

We’ve also seen that with our progressive culture, our mid-level employees feel comfortable bringing new ideas to the table. Sometimes leadership tells us we’re nuts – other times, they get that innovative look in their eyes, and a new client solution is born.

One of our key initiatives for 2016 is automating and streamlining certain tasks to make better use of our team’s time, which can be better spent strategizing with and supporting our clients and helping all of us grow.

In fact, earlier this year, our call center team took over our conference room. The team has grown so quickly and are so quick to adapt that they set up shop in the conference room while we renovate their space to accommodate their growth. The more we grow, the more flexible we become. It’s pretty special to get to watch this change firsthand.

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