Data storytelling: Why the story behind the data matters
Any digital marketing professional can deliver a report chock full of impressive stats. But simply spouting numbers is not an effective way to show value, nor does it offer guidance to create and refine future strategies. I take issue with the “data dumping” approach...
Why less is more when it comes to lead distribution
As one of our new clients discovered earlier in 2016, volume may be an important key performance indicator in some areas of your business, but for the sales channel, less can be more.
It’s not who you know — it’s whether you’re willing to ask
The most difficult part of any relationship, whether it’s business or dating, is the “getting to know you” period. It helps if you know someone who knows someone.
Why consultative vs. transactional shouldn’t matter
In the lead management and fulfillment industry, we don’t sell widgets. We take a consultative approach in all we do and help our partners do all the heavy lifting while navigating from strategy, to execution and beyond.
Building from the Basics
One of the major differences between the SmartLead Account Management team and others in our industry is that we’re more than just problem-solvers for our clients.
The best part of my job? Working with my clients!
Someone asked me the other day about my least and most favorite parts of my job. It sounds cliché, but I couldn’t think of a least favorite thing.