Why SmartLead?

We are not just another software company.

When you choose SmartLead, you get the benefit of our custom-built lead tracking software, plus a hands-on, experienced team ready to help nurture, qualify, assign and properly status your valuable leads.

Having trouble keeping track of multiple lead sources?
Is your sales channel constantly changing?
Does the sales team think your leads are useless?
Is it difficult to assess your marketing tactic’s ROI?
Are you struggling to get an update on the leads you’ve sent to sales?

We’ve seen it, and we’ve solved it – and we’ve been solving our clients’ complicated lead challenges since 1981.

We are a software company – with service.

Source Consolidation

Regardless of where your leads are coming from, you want to be able to view and query them all from a single point-of-reference.  SmartLead offers web service hooks for online forms, list cleanups and imports from other sources, and  call handling to facilitate getting your leads where they need to go.

Lead Qualification

Your sales team will thank you!  Qualifying your sales leads prior to assigning to sales ensures that your team will be spending their precious time on only the best opportnities.  SmartLead is known for these qualification programs, and helps turn your database into a sales-making machine.


Sales Engagement

Ensuring your sales team actually follows-up on the leads you provide them is one of the most difficult tasks any company has.  SmartLead makes this easy with integrated email and phone reminders to ensure your reps receive their qualified leads fast, and update you on the latest status for each lead.

Let us Quote You a Personalized Program

Each of SmartLead’s Programs are tailored to your business’s unique situation. 
Let us develop a flowchart for success, and provide you with a quote on how we can help you manage your sales leads effectively.

Email Nurturing

Anyone can send an email blast, but does your program have personalized emails sent at the right time to the right prospect?  If not, let SmartLead help.  SmartLead’s email services help trigger, send, and track all of your email’s outcomes down to the individual lead, and then appends that data to the lead’s record so your sales team knows what they’re interested in.

Re-engagement Programs

So you have a large list of past leads that haven’t turned into sales.  These are your best prospects!  Let SmartLead re-engage these leads to learn if they are still in the market, and receive competitive intel on those that have already purchased.  Any opportunities uncovered will be sent directly to your sales team so they can begin the sales process.



What’s all of this information worth if you can’t find your return-on-investment?  Find what sources are producing the best leads, how long it’s taking your reps to follow-up and your overall sales conversion all in one place.  Each dashboard is developed with your business’s key performance indicators in mind.

Industries we’ve served:

Large Equipment & Implements

Building & Construction

Recreational Products

Shipping & Transportation

Thermal Equipment

Government Contractors


Small Machinery


Medical Devices

“SmartLead’s progressive and proactive sales support solutions have resulted in lead examination rates of greater than 95% and opportunity-won ratios over 19%.  These are extraordinary results and have been accomplished through our collaborative partnership of combined teams focused on continuous improvement and making adjustments where necessary.”

Bill Schwar

Vice President, Sales Operations, YRC, Inc.

Ready to see what SmartLead can do?