"Bad money drives out good money." The principle, called Gresham’s law, was named after Sir Thomas Gresham (1519-1579) who, in a letter to Queen … [Read more...]
Lifecycle of a Lead: Overview
April 12, 2012 By
Lead management is a very intricate process. The lifecycle of a lead is often complicated and time consuming. There are so many factors to … [Read more...]
All Leads are Not Created Equal
April 11, 2012 By
Have you ever heard someone say, “A lead is a lead is a lead?” Most likely, this person was not connected to the entire selling/buying cycle of … [Read more...]
A Day In the Life of a Lead Management Marketer
March 6, 2012 By
Throughout my career in marketing, I have noticed a commonality in every position that I have ever had. The complexity of getting a lead is getting … [Read more...]
SmartLead Systems
December 2, 2011 By Leave a Comment
SmartLead A customizable lead management system that manages complex sales processes. Details include: Dedicated account managers to … [Read more...]
Lead Qualification
November 17, 2011 By Leave a Comment
All leads are not created equal. The range between qualified and unqualified leads can vary immensely. Understanding when someone is ready to buy … [Read more...]
SmartLead Lite Has Arrived
November 8, 2011 By
SmartLead has launched an international version of the customizable lead management system that supports complex sales processes. The system enables … [Read more...]
What is lead nurturing?
November 8, 2011 By
Lead nurturing is the process of sending multiple timely and targeted communications to prospects to move them closer to buying. Nurturing is … [Read more...]
Eight Steps to Proper Lead Distribution
November 8, 2011 By
Are you sending every lead to your sales team, dealers, or distributors? That means the sales team is weeding through a stack of leads that could … [Read more...]
Lead Capturing
November 4, 2011 By Leave a Comment
Leads are generated in a variety of ways depending on your marketing tactics, we have solutions to capture the lead information from your tactics and … [Read more...]
User Voice
UserVoice is a private idea forum that SmartLead provides to our clients in order to post requests for future software enhancement. We will be providing feedback and regular email updates on the progress of those requests.
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