Sales Channel Enhancement

Our proven suite of SmartLead systems and services helps manufacturers increase sales at the dealer level and includes:

• Lead management and sales force automation systems that support complex lead distribution
• Sales support services that increase sales conversions and dealer user adoption
• A dealer portal that offers a one-stop online location for the systems and services you provide to dealers
• Dealer marketing programs to boost sales
• Dealer Profile Manager, which allows dealers to maintain their information in your dealer database
• Enhanced Dealer Locator, which provides your web site’s visitors with detailed information about local dealers
• Online collateral ordering, fulfillment and warehouse

Complex lead distribution

The SmartLead lead management system has the capability to manage complex lead distribution to ensure that the right leads go to the right dealer at the right time. This can include:

•  Routing sales leads by zip code or other geography, round-robin or other methods
• Managing duplicate inquiries
• Re-routing unattended leads to other dealers

Sales support services

Sales support services increase sales conversions and user adoption of the SmartLead or SmartLeadPLUS systems.

Sales support services include:

• Live training sessions
• Lead follow-up support and reminders through both email or phone calls
• Customer support for system users
• Implementing our sales support services
• Increases user adoption of the SmartLead or SmartLeadPLUS system
• Ensures faster lead follow-up
• Substantially increases conversion rates, as much as 100%

With higher user adoption, more results of sales efforts are reported in the lead management system, which provides better insight into the ROI of your marketing spend.

SmartLead Dealer Portal

The customizable Dealer Portal provides secure, single sign-on access in a one-stop online location where dealers can access the information, tools, systems and dealer marketing programs that you make available to them. This could include, but is not limited to:

•  The SmartLead lead management system or SmartLeadPLUS, which combines lead management with a sales force automation system
• A bulletin board for company announcements
• Dealer Profile Manager – a tool to input and edit information about dealerships that appear in your web site’s “dealer locator” search results
• Dealer marketing programs – a web site within the portal that enables a dealer to place orders for standard packages or customized marketing programs to push buyers to their dealership(s)
• The SmartLead Order-It system to create and order personalized, variable-data collateral
• SmartLead Analytics software enables clients to measure and compare in greater depth the success of lead management programs on a wide range of metrics
• Links to your company’s frequently used documents and reference materials, as well as specified web sites.