Why use Gated-Content Surveys?
Attempting to collect all of the qualification information required to determine if a prospect is Sales-Qualified on one web form is difficult. You may be missing out on potential prospects simply because they don’t want to complete all of the information right away.
Gated-Content Surveys eliminate the need to get all the info up-front. Use a piece of content on your website to attract attention, and use a gated-content survey to collect bits of qualifying information slowly until the prospect is qualified.
Reduce Web Form Length
Lessen the size of your initial lead capture forms to attract more completes
Integrate into Email Marketing
Include gated-content surveys using calls-to-action in your email campaigns
Determine Buyer Motivation
Validate a prospect’s motivation to purchase and product of interest
Remove Required Info
Since the prospect’s contact info is already captured, there is no need to require it again