All leads are not created equal. The range between qualified and unqualified leads can vary immensely. Understanding when someone is ready to buy can give a competitive edge. Save your company’s time and resources by focusing the sales channel on real prospects. Lead qualification identifies those leads that are ready to buy and those that need nurturing through the sales cycle. SmartLead utilizes detailed screening criteria ranging from advanced lead profiling to question scoring and logic to provide a rank based on a ranking hierarchy. A ranking hierarchy can determine:
- Lead distribution to sales channel or nurturing program
- Hard copy or electronic literature fulfillment
- Additional qualification required
With SmartLead, you will enjoy increased sales conversions and ratios while saving you time and money. Our lead management qualification program ranks new leads, revitalizes existing leads, and distributes only the most qualified to your sales channel.