With SmartLead Analytics, you now have a proven tool that will provide the information you need to outsmart your competition, spend your marketing budget wisely and gain market share.
SmartLead’s web-based analytics software will enables you to measure and compare the success of your lead management programs. You’ll gain insights so you can discern trends, predict future trends and make smarter decisions.
At your fingertips — Compare, rank and measure
Query and analyze data month-to-month and year-to-year for 12-month and three-month periods. Examples of insights include:
- Total lead volume: Discover and measure the highs and lows in your lead management programs. Examine lead volume captured by media type, or see how lead volume is distributed across all sales channels
- Campaign performance: Identify how many leads were generated for each campaign on a month-to-month basis. Optimize your lead generation campaigns based on seasonal differences.Study the rankings of leads captured through specific campaigns. Learn which campaigns produced the highest quality leads
- Sales conversions: View the number of sales converted overall, by region or by media type
- Sales Action Taken compliance: Monitor how diligently your sales people or dealers are reporting the results of their leads
- Lead aging: See how many leads each month have been in the lead pool longer than 30, 60, or 90 days, or for whatever time period you specify
Quickly Ramp Up
As a partner in your lead management programs, we understand your business. We have the expertise to understand your data inside and out. We are able to do this because the information is pulled from your SmartLead or SmartLeadPLUS database, we can bring up your analytics system very quickly and cost effectively.
The data in your SmartLead Analytics system is completely secure. No one has access to your information without your authorization.
Generate and Share Reports
SmartLead Analytics makes it easy to create and share reports with your colleagues, other departments or ad agency.