Consulting and Insights

With SmartLead Analytics, you now have a proven tool that will provide the information you
need to outsmart your competition, spend your marketing budget wisely and gain market share.

SmartLead’s web-based Analytics software will enable you to measure and
compare the success of your lead management programs. You’ll gain
insights so you can discern trends, predict future trends and make smarter
decisions.

At your fingertips — Compare, rank and measure

Query and analyze data month-to-month and year-to-year for 12-month and
three-month periods. Examples of insights include:

• Total lead volume: Discover and measure the highs and lows in your lead
  management programs. Examine lead volume captured by media type, or
  see how lead volume is distributed across all sales channels.
• Campaign performance: Identify how many leads were generated for
  each campaign on a month-to-month basis. Optimize your lead generation
  campaigns based on seasonal differences.
• Study the rankings of leads captured through specific campaigns: Learn
  which campaigns produced the highest quality leads.
• Sales conversions: View the number of sales converted overall, by region
  or by media type.
• Sales Action Taken compliance: Monitor how diligently your sales
  people or dealers are reporting the results of their leads.
• Lead aging: See how many leads each month have been in the lead pool
  longer than 30, 60, or 90 days, or for whatever time period you specify.

Quickly ramp up

As a partner in your lead management programs, we understand your
business. We have the expertise to understand your data inside and out.
Because the information is pulled from your SmartLead or SmartLeadPLUS
database, we can bring up your analytics system very quickly and cost effectively.

Secure system

The data in your SmartLead Analytics system is completely secure. No one
has access to your information without your authorization.

Generate and share reports

SmartLead Analytics makes it easy to create and share reports with your
colleagues, other departments or ad agency.