SmartLead management library
The SmartLead lead management library offers resources for best practices advice. Listed below is a lead management library of articles, books, magazines, websites and blogs to help marketing and sales professionals increase their knowledge about sales lead management.
Lead Management Articles
- Be Quick, But Don't Hurry. Sometimes a Rushed Response Can Waste Time and Money
- Five Keys the Marketer Needs for Sales To Work Their Leads
- Lead Management Far From Easy Task, BtoB Magazine
- Promotion Effectiveness, BtoB Magazine
- Lead Recycling Means Nothing Wasted, BtoB Magazine
- Mismanaged Lead Management, DestinationCRM.com
- What's in a Lead?, DestinationCRM.com
- Best Practices in Lead Management, American Marketing Association
- Three Types of Inquiry Management Programs, Sales Lead Management Association
- Business Rules for Inquiry Management, Sales Lead Management Association
Blogs
Books
- Managing Sales Leads by James W. Obermayer, Executive Director, Sales Lead Management Association
- Sales and Marketing 365 by James W. Obermayer, Executive Director, Sales Lead Management Association