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Sales Force Automation Integrated into the SmartLead Lead Management System

Now, you can have wall-to-wall visibility of your leads from the time they are generated until they are sold.

Call us today to see how you can cost-effectively close the communications loop.

Call us at

800.735.3237

- Nurturing Programs Increase Conversion Rates

- Increase "Good Leads" 60% With Nurturing

Squeeze waste out of your sales process.

Shrink your sales cycle.

Convert more leads into customers.

Now is the time to implement a lead management system with an integrated sales force automation.

Call us to learn more.

800.735.3237

Getting Sales and Dealers to Keep You in “the Loop” 

Manufacturer Increases Dealer Reporting 122% and Conversions by 48%

Annually, one of our clients, a b-to-c manufacturer, distributes more than 100,000 leads to its nationwide dealers. Their dealers have our SmartLead lead management system at their fingertips to track results of the leads the manufacturer sends to them. However, until we implemented a lead follow-up program, the manufacturer couldn’t measure results. They didn't know which leads distributed to the dealers purchased their product, a competitor’s or none at all.

Did any of these leads buy their product or a competitor’s? Who knows? Sales people at the dealers weren’t entering lead results data into the lead management system. This made it impossible for the manufacturer to produce accurate ROI and analytics reports.

We helped the manufacturer close the communications loop and increase dealer reporting compliance by 122% and conversion rates by 48% in one year. Here’s how we did it.

The SmartLead Contact Center regularly contacted each dealer to follow-up on the leads distributed to them. Dealers were encouraged to record sales results in the lead management system. This simple follow-up phone call put the manufacturer’s ROI and analytics reports back on track.

Download the case study to learn more. 

In these times it’s more important than ever to get a true read on your ROI. Are you getting everything you need to make smart marketing decisions? Call us. Our web-based lead management system with an integrated sales force automation system, and our comprehensive lead management services can serve all of your lead management needs.

800.735.3237

How to maximize lead generation in a slow economy

When the economy tightens, companies look for ways to squeeze every drop of productivity out of every lead. Referral programs are a way to turn one lead into several additional leads. But how do you structure a referral program to ensure it produces the leads you want? Referral programs are based on the assumption that “birds of a feather fly together.” Your current lead or customer will know others who share the same demographics or characteristics of your target market.

Here is a list of tips and best practices to create a motivating and lead generating referral program:

1. Address the WIIFM: WIIFM means what’s-in-it-for-me.

2. No Rewards for Luck: Don’t make the reward a game of chance.

3. Spend Enough to Generate Leads: Spend enough on the reward to strongly motivate people to make referrals.

4. Estimate the Cost to Increase Market Share: Calculate the cost of the reward into your cost to acquire a lead.

5. Reduce the Hoops: Don’t make the referrer jump through too many hoops to get the reward.

Download the white paper that provides more details.

About SmartLead and AdTrack

SmartLead is the only company to offer comprehensive lead management services, including the SmartLead lead management system with integrated sales force automation, a contact center, fulfillment/warehouse, print services and data analysis.

Since 1981, Fortune 500 companies with complex sales or dealer distribution systems have relied on AdTrack’s SmartLead to simplify the Herculean task of managing thousands of leads from multiple sources. AdTrack’s SmartLead process and web-based lead management and sales force automation system smoothly and seamlessly manage leads from the moment the leads are generated, through qualification, ranking, nurturing and distribution to sales people or channel partners. Clients include Toro, Motorola, Bobcat and Kodak.

800.735.3237 ·  info@adtrack.com · www.smartleadplus.com
· www.smartleadplus.com/blog