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Sales Force Automation Integrated into SmartLead

Call your account manager for a demo of SmartLeadPLUS, our integrated lead management and sales force automation system.

Call us at 800.735.3237

SmartAnalytics Debuts in July

Analyze your lead management programs with SmartAnalytics.

You can have BOTH lead management and sales force automation – all in one easy-to-use system.

Squeeze waste out of your sales process.

Shrink your sales cycle.

Convert more leads into customers.

Now is the time to implement a lead management system with an integrated sales force automation.

Call your

account manager to learn more.

800.735.3237

Lead Nurturing Increases Conversions Over 30%

Lead nurturing enables companies to squeeze maximum revenue opportunities out of the lead pipeline and is less expensive than the cost to generate new leads. Nurturing programs may include leads ranked as "warm," “in process,” or not yet touched by Sales.

At SmartLead, we cultivate leads through customized integrated, multi-media nurturing programs to meet each client’s specific needs. Some of these nurturing programs have produced conversion rates of 32% to 54%. Examples include:

• A b-to-c client nurtured prospects through multiple combinations of either email only, email followed by email, or email and direct mail. Leads nurtured with just one communication converted 32.4% more prospects over a group of leads not nurtured at all. Another group of prospects received two nurturing communications and converted 54.1% more prospects versus the group not nurtured. 

• The SmartLead Contact Center was part of a b-to-b high-tech company’s nurturing program that employs integrated marketing vehicles to increase the percentage of qualified leads by 60%, ultimately lifting opportunities for conversions. 

• The Contact Center contacted a b-to-b technology manufacturer’s older prospects to update their qualification information to prepare for a multi-media nurturing program. The program resulted in actual sales, not just re-qualifications.
  

Nuturing Consultative Advice

Nurturing is all about keeping your company’s products and name in front of a prospect until they are ready to buy. When they are ready to buy, your company should be the first company they choose to talk to.

At SmartLead, when it comes to nurturing, we advise you on the combination of services to keep your product top-of-mind and increase conversions.  This could include:
- Direct mail combined with email
- Email only
- Email with electronic literature fulfillment
- Email invitations to webinars that you produce
- Outbound calling

Lead nurturing is appropriate during any economy, but it’s especially important when the economy is tight. Spending money on nurturing is less expensive than a lead generation campaign.

Contact your account manager to squeeze every sale possible from your pipeline. 1.800.735.3237.