SmartAnalytics: Your key to lead management
insights
You need smart data to outsmart the competition, gain market share and wisely spend your marketing dollars.
Now, there’s an easy way to get the information you need with SmartAnalytics by SmartLead.
The web-based SmartAnalytics system enables you to measure and
compare the success of your lead management programs and provides insights into what’s working and what’s not. Track trends. Predict
future trends. Make smarter decisions.
At Your Fingertips — Compare, Rank and
Measure
Query and analyze data month-to-month and year-to-year for 12-month and three-month periods. Examples of
insights include:
Total Lead Volume: Discover and measure peaks and valleys in your lead management
programs. Compare lead volume captured by each campaign and media type. See how lead volume is distributed across all sales channels.
Campaign Comparisons: Compare the effectiveness of one lead generation
campaign against another.
Campaign Performance: Identify how many leads were generated for each campaign on a
month-to-month basis. Spot ways to tweak your lead generation campaigns based on seasonal differences.
Detect the ranks of leads captured through specific campaigns. Learn which campaigns produced the highest
quality leads.
Sales Conversions: View the number of sales converted overall, by region or by
media type.
Sales Action Taken
Compliance: Monitor how diligent your sales people or dealers are at reporting the results of their leads.
Lead Aging: Each month see how long leads have been in
the pipeline.
