Boost sales. Nurture leads. Clean lists. Fight the recession with the
SmartLead Contact Center. 1.800.735.3237 |
Report Says Call Center Use Increases to Fight Recession – Boost Your Sales Now
A recent article by Marketing Sherpa
discusses how best-in-class marketers have increased the use of telemarketing to fight the recession. The article says that "a well-executed
telemarketing strategy can play an important role in the overall ROI of your marketing spend."
Compared to last year, best-in-class marketers have increased the use of telemarketing
to:
- Shorten sales cycles.
- Nurture leads (best-in-class marketers reported a 127% increase in the use of lead
nurturing telemarketing).
- Clean their lists to make sure they are contacting the right people (83% of
best-in-class marketers increased telemarketing for list cleaning).
- Set appointments, a function that grew 65% over last year by best-in-class marketers.
- Multi-channel integration (especially for lead nurturing campaigns). These are calls
made to follow up on events and webinars or calls that dovetail with direct mail or email campaigns.
At SmartLead we’ve seen an increase in the use of our contact center
for all of these uses. We’re also making calls to generate leads, as noted in our blog entry of April 15.
In a recession, you’re looking for every opportunity to gain market share and
squeeze sales out of every lead. Use our call center now as a great recession fighter.
Call us at 1.800.735.3237. We can brainstorm a call center program to boost your sales
revenues. |
