SMARTLEAD LEAD NURTURING
Lead Nurturing Increases Conversions Over 30%
The SmartLead lead management system nurtures leads until they are ready to buy. Lead nurturing is all about keeping your company's products and name in front of a prospect until they are ready to buy. When they are ready to buy, your company should be the first company they choose.
Lead nurturing enables companies to squeeze maximum revenue opportunities out of the lead pipeline and is less expensive than the cost to generate new leads. Nurturing programs may include nurturing leads ranked as warm or not yet touched by Sales.
Lead nurturing is appropriate during any economy, but it's especially important when the economy is tight. Spending money on nurturing is less expensive than a lead generation campaign.
At SmartLead we nurture leads through customized integrated, multi-media nurturing programs to meet each client's specific needs. Some of these nurturing programs have increased conversion rates 32% to 54%.
Examples include:
- A b-to-c client nurtured prospects through multiple combinations of either email only, email followed by email, or email and direct mail. Those leads nurtured with just one communication converted 32.4% more prospects over a group of leads not nurtured at all. Another group of prospects received two nurturing communications and converted 54.1% more prospects versus the no nurturing group.
- The SmartLead Contact Center is part of a b-to-b high-tech company's nurturing program that employs integrated marketing vehicles to increase the percentage of qualified leads by 60%, ultimately lifting opportunities for conversions.
- The Contact Center contacted a b-to-b technology manufacturer's older prospects to update their qualification information to prepare for a multi-media nurturing program. The program resulted in actual sales, not just re-qualifications.
At SmartLead, when it comes to nurturing, we advise you on the combination of services to keep your product top-of-mind and increase conversions. This could include:
- Direct mail combined with email
- Direct mail only with literature fulfillment
- Email only
- Email literature fulfillment
- Email invitations to webinars that you produce
- Outbound calling
- Or any other tactics you choose
Contact SmartLead to squeeze every sale possible from your pipeline with a nurturing program. 1.800.735.3237 or info@adtrack.com or complete the "Contact Us," form and we'll quickly respond.