As we approach the end of the year we have been in deep discussion about 2013 budgets and what to include. For many large companies, this often … [Read more...]
Sales Representatives: How to Make Your Co-op Dollars Work!
November 29, 2012 By
Many business owners are worried about their budgets, but don’t let your marketing and advertising falter just because you’re worried about … [Read more...]
Hire for What Can’t Be Taught
November 15, 2012 By
Whether you’re ready or not, the holiday season is upon us. While this mostly means spending time with family, it also means planning next … [Read more...]
Sales Channel Support: Measuring ROI
November 8, 2012 By
The last few posts have addressed how to support your sales channel using varying methods. We’ve also talked about how we specifically deal with … [Read more...]
Lead Management and The Carrot and the Stick
November 1, 2012 By
The phrase “the carrot and the stick” is one many people have probably heard of where a cart driver dangles a carrot in front of his mule. The … [Read more...]
Coop Dollar Advertising: How to Choose a Vendor
October 25, 2012 By
What is Coop Advertising? It is advertising by retailers that include the specific mention of manufacturer’s products. Then, the retailers are … [Read more...]
Interview with Nicole: How Sales Channels use our Support Services
October 23, 2012 By
Today I sat down with Program Manager and Sales Channel Support Services extraordinaire, Nicole Shanstrom. Nicole works very closely as a liaison … [Read more...]
Intro to Sales Channel Support Services
October 18, 2012 By
We’ve been thinking a lot about the gap between our clients and their sales channel. Many of our clients have independent sales people who sell … [Read more...]
What Good Sales Lead Management Can Learn from Politics
October 17, 2012 By
In 2005, SmartLead, the premiere sales lead management firm, pondered this new business avenue: if good lead management helps companies convert … [Read more...]
Get Curious About Post Show Effectiveness
October 11, 2012 By
We are so excited, DMA2012 is finally here and we’re ready! We’ve spent a lot of time in the marketing department preparing the right kind of … [Read more...]
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