We’ve been thinking a lot about the gap between our clients and their sales channel. Many of our clients have independent sales people who sell … [Read more...]
Get Curious About Post Show Effectiveness
October 11, 2012 By
We are so excited, DMA2012 is finally here and we’re ready! We’ve spent a lot of time in the marketing department preparing the right kind of … [Read more...]
Get Curious: Close the Gap between Marketing and Sales
October 4, 2012 By
Everyone in business knows about the age old sibling rivalry between marketing and sales. Both groups are charged with increasing top line … [Read more...]
Get Curious About Unknown Prospect Personas
September 6, 2012 By
Today’s prospect is in control when it comes to what they need from a product or service and ultimately, they will get what they want. So rather … [Read more...]
The Life Cycle of a Lead: Reporting
July 12, 2012 By
In the end, wouldn’t it be wonderful if you could easily generate a report in an automated and timely manner? You would be able to identify … [Read more...]
Lifecycle of a Lead: Nurturing
June 6, 2012 By
It's important to have a solid idea of the quality of your leads and how they rank against each other. This entire process should take less than 15 … [Read more...]
The Lifecycle of a Lead: Lead Quality
May 17, 2012 By
Many marketers see their mission as generating leads and getting them to sales. As part of that process, you have to consider what a quality lead … [Read more...]
Lifecycle of a Lead: Overview
April 12, 2012 By
Lead management is a very intricate process. The lifecycle of a lead is often complicated and time consuming. There are so many factors to … [Read more...]
5 Ideas to Turn Your Website Into a Marketing Hub
February 23, 2012 By
The basic function of any marketer is relatively simple: Learn about the problems that a product or service was intended to fix Share that … [Read more...]
From the 2012 Online Marketing Summit
February 16, 2012 By
I have just returned from three days of digital marketing immersion at the Online Marketing Summit in San Diego. The summit had two … [Read more...]
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UserVoice is a private idea forum that SmartLead provides to our clients in order to post requests for future software enhancement. We will be providing feedback and regular email updates on the progress of those requests.
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