As marketers and sales people, there is one challenge that we all regularly face. How can we determine which campaigns or sales methods really … [Read more...]
The Lifecycle of a Lead: Lead Quality
May 17, 2012 By
Many marketers see their mission as generating leads and getting them to sales. As part of that process, you have to consider what a quality lead … [Read more...]
5 Ideas to Turn Your Website Into a Marketing Hub
February 23, 2012 By
The basic function of any marketer is relatively simple: Learn about the problems that a product or service was intended to fix Share that … [Read more...]
3 Simple Tips To Focus On Your Strongest Leads
February 9, 2012 By
I'm a firm believer that it is almost completely useless to attempt to simply get more leads. At first glance the thought of more leads sounds … [Read more...]
5 Ways to “Lead” in Lead Management
January 23, 2012 By
First, I’d like to talk to you about what a lead actually is. A lead is a potential customer. The thing that makes leads tricky is that the … [Read more...]
Manufacturer Increases Dealer Reporting 122%
November 8, 2011 By
Are your sales people, dealers, or distributors reporting the results of the leads you distribute to them? Do you have the sales data you need to … [Read more...]
Eight Steps to Proper Lead Distribution
November 8, 2011 By
Are you sending every lead to your sales team, dealers, or distributors? That means the sales team is weeding through a stack of leads that could … [Read more...]
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