Once a Marketing department distributes leads to dealers or sales people it is sometimes tough to get accurate results from each lead.

Your ROI statistics are only as good as the information you receive from Sales or your dealers and distributors. How do you get a sales and dealers to let you know what happened to the leads you distributed to them? Here’s how SmartLead solved the problem for one client.

A SmartLead b-to-c client that generates over 100,000 leads a year distributes qualified leads to over 900 dealers. However, there was little information returned to the manufacturer regarding the results from these leads. Were they sold? Did they buy a competitor?

Sales people at the dealers weren’t entering data into the manufacturer’s SmartLead lead management system, making it impossible for the manufacturer to produce accurate reports, conversion rates and analysis.

The manufacturer needed to close the communications loop by getting the dealers’ sales people to report sales results.

The Solution: The SmartLead Contact Center regularly contacted each and encouraged them to record sales results in the manufacturer’s web-based SmartLead lead management system. The system tracks marketing effectiveness, dealer compliance and sales conversion rates for the manufacturer. 

The Results: The program increased dealer reporting compliance by 122% during the first 18 months of the call center program.

Reported sales conversion rates increased by 48% during the first 12 months. Download the case study for complete details.