On November 16, 2009, Dan Rogers, CEO and Board Chairman of SmartLead by The AdTrack Corporation, was named one of the most 50 influential in the lead management industry by the Sales Lead Management Association.

For the past seven years Dan Rogers, CEO of SmartLead by AdTrack, has been instrumental in the evolution and continued development of pioneering lead management systems and practices that have been in place since the company’s founding in 1981. With over 20 years as a leader in the CRM and telemarketing industry, Dan spearheads the continued development of SmartLead’s online systems – tools that have been copied by other companies to capture, qualify, rank, distribute, track and analyze leads.  As a charter member of the Sales Lead Management Association, Dan Rogers has promoted the universal adoption of lead management best practices.

In 2008, he saw that some companies needed a sales force automation system to be integrated with a lead management system that was easy to use, easy to implement and easy to administer. This led to the development of SmartLeadPLUS, a lead management system with an integrated sales force automation system that the company introduced in mid-2009. SmartLeadPLUS is a good fit for companies with an independent dealer/distributor network. Rogers also saw that companies needed to know exactly what was working and what wasn’t in their lead generation and lead management program. This led to the development in 2009 of SmartLead Analytics, a web-based analytics tool that examines lead data in depth.