This is a great age in which to be a marketer. Years ago marketers complained, “I know at least half of my marketing works. The problem is I don’t know which half.”
Today marketing campaign and lead generation insights are at a marketer’s fingertips with web-based analytics systems, such as SmartleadAnalytics by SmartLead.
Why analytics? Marketers need smart data to outsmart the competition, gain market share and wisely spend your marketing dollars.
Our SmartAnalytics system enables marketers to measure and compare the success of lead generation and management programs and provides insights into what’s working and what’s not. Track trends. Predict future trends. Make smarter decisions. Wow, technology has really made a marketer’s life a lot easier.
Now marketers can share data and insights with CEOs, sales managers and CFOs to justify marketing budgets. SmartAnalytics’ tools make it easy to create and share reports with colleagues, ad agency or other departments.
What can a marketer learn with SmartAnalytics?
With SmartAnalytics marketers can query and analyze data month-to-month and year-to-year for 12-month and three-month periods. Examples of insights include:
Total Lead Volume: Discover and measure peaks and valleys in lead generation and lead management programs. Compare lead volume captured by each campaign and media type. See how lead volume is distributed across all sales channels.
Campaign Comparisons: Compare the effectiveness of one lead generation campaign against another.
Campaign Performance: Identify how many leads were generated for each campaign on a month-to-month basis. Spot ways to tweak lead generation campaigns based on seasonal differences.
Detect the ranks of leads captured through specific campaigns. Learn which campaigns produced the highest quality leads.
Sales Conversions: View the number of sales converted overall, by region or by media type.
Sales Action Taken Compliance: Monitor how diligent your sales people or dealers are at reporting the results of their leads.
Lead Aging: See how many leads each month have been in the lead pool longer than 30, 60, 90, 120, 180 or 360 days.
As a partner in our clients’ lead management programs, we understand our clients’ businesses, therefore, we know their analytics inside and out. No other lead management company has this kind of depth of knowledge to help a client maximize the insights gained from their analytics data.
The content in SmartAnalytics system is secure. No one can see information without an administrator’s authorization.
Want to add SmartAnalytics to your marketing toolbox? Call us at 1.800.735.3237 or email us at sales@adtrack.com.
