
Dan Rogers
Chief Executive Officer
Chairman of the Board
Dan Rogers drives the company’s vision. With more than 22 years of executive experience, Dan’s leadership expertise includes international assignments. In New Zealand, he was a charter member of the CLEAR Communications management team. In Ireland, Dan served as the Director of General Operations at East Telecom. And in the Netherlands, he worked for Versatel Telecommunications. Prior to joining SmartLead, he also served as Vice President of Customer Solutions for APAC Customer Services and Vice President of Customer Services at Telecom USA in Cedar Rapids, Iowa. Dan is also a member of the Sales Lead Management Association’s Advisory Board. Dan’s state appointments include the Iowa Capital Investment Board and the Iowa Emergency Response Commission. He holds a Bachelors Degree from the University of Iowa.

Bruce Johnson
Board Member
Bruce Johnson serves as a consultant for the company’s analytical services. He helps clients develop, refine and implement performance metrics for their customer acquisition management systems. Bruce is a Sidney G. Winter Professor in the University of Iowa’s Henry B. Tippie College of Business. He holds a Bachelors Degree in Accounting from the University of Oregon and a Masters Degree and PhD in Accounting from Ohio State University.

Kirk Kaalberg
Board Member
Kirk Kaalberg serves as an adviser to the SmartLead leadership team. He is a senior partner at AAVIN, a venture capital and private equity investment firm. Kirk has 19 years of operational experience in the telecommunications, software and networking industries. He was a co-founder of McLeodUSA and a senior manager for MCI, Teleconnect and Telecom USA. Kirk holds a Bachelors Degree in Business Administration – Accounting from Central College and a MBA in Marketing from Trinity University.

Jim Hoffman
Board Member
Jim Hoffman serves as an adviser to the SmartLead leadership team. He is a retired president of Alliant Energy Resources and a former executive vice president of business development for Alliant Energy. Jim has more than two decades of experience in the utility and telecommunications industries. He has held positions as chief information officer and senior vice president in the areas of system engineering, system engineering support services and special services engineering at MCI; executive vice president of information services at Telecom; and executive vice president of corporate services at Teleconnect. Currently, Jim serves as Chairman for the Iowa Health System, a member of the US Bank Board of Directors and a member of the Belin-Blank Center Advisory Board for the University of Iowa. He holds a Bachelors Degree in Business Administration from the University of Iowa.


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